000			02195cam a22003855i 4500
001			829846
005			20230423231654.0
007			tz
008			170918t20182018caua b 001 0 eng d
020			_a9781473982345
020			_a9781473982338
020			_a1473982332
020			_a9781473982338
049			_aPIMLIB
050			_aHF5415.1265 _b.D343S
100	1		_aDahl, Stephan, _958343
245	1	0	_aSocial media marketing : _btheories & applications / _cStephen Dahl.
250			_aSecond edition.
260			_aLondon ; : _bSage Publications, _c2018. _95027
300			_axi, 277 pages : _billustrations ; _c24 cm
449			_aNew Arrivals-Nov 2018
500			_aFirst published: 2015.
504			_aIncludes bibliographical references and index.
505	0		_aPart I: Understanding Actors in Social Media Marketing; Chapter 1: Consumer Tribes and Communities; Chapter 2: Users and Co-creation of Value; Chapter 3: Brand and Anthropomorphic Marketing; Part II: Understanding Platforms in Social Media Marketing; Chapter 4: Traditional Social Media Platforms; Chapter 5: Gaming and Hybrid Platforms; Chapter 6: Mobile and Location-Based Platforms; Part III: Understanding Content in Social Media Marketing; Chapter 7: Persuasiveness; Chapter 8: Engagement; Chapter 9: Electronic Word of Mouth (eWOM); Part IV: Understanding Context in Social Media Marketing; Chapter 10: Measurement, Metrics and Analytics; Chapter 11: Cross-Cultural Aspects and Implications; Chapter 12: Privacy, Ethical and Legal Issues; Afterword: Where Next for Social Media Marketing?
520	8		_aThe second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.
650		0	_aInternet marketing. _929453
650		0	_aSocial media. _946533
650		7	_aInternet marketing.
650		7	_aSocial media.
690			_a0049_3 สำนักการศึกษาทั่วไป กลุ่มวิชาสังคมศาสตร์และมนุษย์ศาสตร์ _958342
942			_cBK
988			_c829846
998			_asiriporn
999			_c829846 _d829846