| 000 | 01176cam a2200289 i 4500 | ||
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| 001 | 829682 | ||
| 005 | 20230423161034.0 | ||
| 007 | tz | ||
| 008 | 131223s2015 nyua b 001 0 eng | ||
| 020 | _a9781260092127 (alk. paper) | ||
| 049 | _aPIMLIB | ||
| 050 | 0 | 0 |
_aHF5415 _b.P426E |
| 100 | 1 |
_aPerreault, William D. _916892 |
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| 245 | 1 | 0 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University. |
| 250 | _a16th Edition. | ||
| 260 |
_aNew York : _bMcGraw-Hill Education, _c2018. _917910 |
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| 300 |
_a736 pages : _bcolor illustrations ; _c28 cm |
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| 449 | _aNew Arrivals-Nov 2018 | ||
| 650 | 0 |
_aMarketing. _929431 |
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| 690 |
_a0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) _931 |
||
| 700 | 1 |
_aCannon, Joseph P., _cPh. D. _958074 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _916893 |
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| 942 | _cBK | ||
| 988 | _c829682 | ||
| 998 | _asiriporn | ||
| 999 |
_c829682 _d829682 |
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