000			01769nam a22003017a#4500
001			827101
007			tz
008			171219t th ||||| |||| 00| 0 eng d
020			_a9781305500891
049			_aPIMLIB
050			_aHF1379 _b.P462G
100			_aPeng, Mike W. _954382
245			_aGlobal business
250			_a4th edition
260			_aMason, OH : _bCengage Learning, _c2015. _945639
300			_a577 p
449			_aNew Arrivals-Dec 2017
505			_a Globalizing business -- Understanding formal institutions: politics, laws, and economics -- Emphasizing informal institutions: Cultures, ethics, and norms -- Leveraging resources and capabilities -- Trading internationally -- Investing abroad directly -- Dealing with foreign exchange -- Capitalizing on global and regional integration -- Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Managing global competitive dynamics -- Making alliances and acquisitions work -- Strategizing, structuring, and learning around the world -- Competing on marketing and supply chain management -- Managing human resources globally -- Governing the corporation around the world -- Managing corporate social responsibility globally
650			_aInternational trade _94723
650			_aInternational economic relations _92609
650			_aInternational business enterprises _92250
650			_aGlobalization _92564
690			_a0015-1 วิทยาลัยนานาชาติ บริหารธุรกิจมหาบัณฑิต สาขาธุรกิจระหว่างประเทศ IMBA ป.โท (หลักสูตรนานาชาติ)
942			_cBK
988			_c827101
998			_abenjamad
999			_c827101 _d827101