000			02074nam a22002657a#4500
001			827094
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008			171218t2013 th ||||| |||| 00| 0 eng d
020			_a9780374533557
049			_aPIMLIB
050			_aBF441 _b.K238T
100			_aKahneman, Daniel _954365
245			_aThinking, fast and slow
250			_a1st pbk. ed
260			_aNew York : _bFarrar, Straus and Giroux, _c2013. _954366
300			_a499 p
449			_aNew Arrivals-Dec 2017
520			_aIn this work the author, a recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology that challenged the rational model of judgment and decision making, has brought together his many years of research and thinking in one book. He explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. He exposes the extraordinary capabilities, and also the faults and biases, of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. He reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives, and how we can use different techniques to guard against the mental glitches that often get us into trouble. This author's work has transformed cognitive psychology and launched the new fields of behavioral economics and happiness studies. In this book, he takes us on a tour of the mind and explains the two systems that drive the way we think and the way we make choices
650			_aBesliskunde. _954367
690			_a0015-1 วิทยาลัยนานาชาติ บริหารธุรกิจมหาบัณฑิต สาขาธุรกิจระหว่างประเทศ IMBA ป.โท (หลักสูตรนานาชาติ)
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988			_c827094
998			_abenjamad
999			_c827094 _d827094