| 000 | 01974nam a22002777a#4500 | ||
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| 001 | 827066 | ||
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| 008 | 171214t2011 th ||||| |||| 00| 0 eng d | ||
| 020 | _a9780307887894 | ||
| 049 | _aPIMLIB | ||
| 050 |
_aHD62.5 _b.R545C |
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| 100 |
_aRies, Eric _954312 |
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| 245 | _aThe lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses | ||
| 246 | _aThe lean startup | ||
| 250 | _a1st ed | ||
| 260 |
_aNew York : _bCrown Business, _c2011. _954313 |
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| 300 | _a320 p | ||
| 449 | _aNew Arrivals-Dec 2017 | ||
| 520 | _a"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- | ||
| 650 |
_aentrepreneurs _954314 |
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| 690 | _a0015-1 วิทยาลัยนานาชาติ บริหารธุรกิจมหาบัณฑิต สาขาธุรกิจระหว่างประเทศ IMBA ป.โท (หลักสูตรนานาชาติ) | ||
| 942 | _cBK | ||
| 988 | _c827066 | ||
| 998 | _abenjamad | ||
| 999 |
_c827066 _d827066 |
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