000			01645nam a22003017a#4500
001			827039
007			tz
008			171212t2013 th ||||| |||| 00| 0 eng d
020			_a9781118496404
049			_aPIMLIB
050			_aHF5415 _b.K624
100			_aKotler, Philip _933391
245			_aMarket your way to growth: 8 ways to win
246			_aMarket your way to growth
260			_aHobokon, NJ : _bJohn Wiley & Sons, _c2013. _95817
300			_a212 p
449			_aNew Arrivals-Dec 2017
520			_a"With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy."--Publisher's website
650			_aMarketing. _929431
650			_aCustomer relations -- Management. _954236
650			_aRelationship marketing. _954237
690			_a0015-1 วิทยาลัยนานาชาติ บริหารธุรกิจมหาบัณฑิต สาขาธุรกิจระหว่างประเทศ IMBA ป.โท (หลักสูตรนานาชาติ)
700			_aKotler, Milton _943304
942			_cBK
988			_c827039
998			_abenjamad
999			_c827039 _d827039