000			02167nam a22003017a#4500
001			826417
007			tz
008			171016t2015 th ||||| |||| 00| 0 eng d
020			_a9781473913011
049			_aPIMLIB
050			_aHM742 _b.T988
100			_aTuten, Tracy L. _953143
245			_aSocial media marketing
250			_a2nd edition
260			_aLos Angeles : _bSage, _c2015. _942740
300			_a332 p
449			_aNew Arrivals-Oct.2017
520			_aLa 4e de couv. indique : "Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer's toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the 'Four Zones' of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr) 3. Entertainment (e.g. Candy Crush Saga) 4. Commerce (e.g. Groupon) This second edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate. The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online
650			_aInternet advertising _918014
650			_aInternet marketing. _929453
650			_aOnline social networks. _947012
690			_a0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี) _947389
700			_aSolomon, Michael R. _915472
942			_cBK
988			_c826417
998			_abenjamad
999			_c826417 _d826417