000			01559nam a22002897a#4500
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007			tz
008			170918t th ||||| |||| 00| 0 eng d
020			_a9780273779414
049			_aPIMLIB
050			_aHD69 _b.K298S
100			_aKeller, Kevin Lane _918042
245			_aStrategic brand management _b: building, measuring, and managing brand equity
246			_aStrategic brand management
250			_a4. ed., global ed
260			_aกรุงเทพมหานคร : _bBoston, Mass., _cPearson. _952872
300			_a590 p
449			_aNew Arrivals-Sep 2017
490			_aAlways learning
520			_aFor students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:
650			_aBrand name products -- Management. _952873
690			_a0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) _9122
942			_cBK
988			_c826200
998			_abenjamad
999			_c826200 _d826200