000			01962nam a22003257a#4500
001			826197
007			tz
008			170918t2016 th ||||| |||| 00| 0 eng d
020			_a9781305080355
049			_aPIMLIB
050			_aHE7775 _b.S784M
100			_aStraubhaar, Joseph D. _952864
245			_aMedia now _b: understanding media, culture, and technology
246			_aMedia now
250			_aNinth edition
260			_aBoston : _bCengage Learning, _c2016. _945639
300			_a609 p
449			_aNew Arrivals-Sep 2017
520			_aProviding a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry?and affect your everyday life. With its cutting-edge coverage of the essential history, theories, concepts, and technical knowledge, MEDIA NOW helps you sharpen your media literacy skills?preparing you for work in the expanding fields of the Internet, interactive media, and traditional media industries. It includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more.
650			_aMedia _942872
650			_aCulture _928567
650			_aTechnology _922512
690			_a0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) _9122
700			_aLaRose, Robert _952865
700			_aDavenport, Lucinda _952866
942			_cBK
988			_c826197
998			_abenjamad
999			_c826197 _d826197