000			02479nam a22003497a#4500
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007			tz
008			170825tKogan Page th ||||| |||| 00| 0
020			_a9780749474706
049			_aPIMLIB
050			_aHF5548.32 _b.K566D
100			_aKingsnorth, Simon _952320
245			_aDigital marketing strategy: an integrated approach to online marketing
246			_aDigital marketing strategy
250			_a1st Edition
260			_aLondon : Philadelphia, PA : _bKogan Page, _c2016. _94158
300			_axiii, 324 pages : _billustrations ; _c23 cm
449			_aNew Arrivals-Aug.2017
504			_aIncludes bibliographical references and index
505			_aIntroduction -- What is digital marketing? -- Aligning with your business strategy -- Barriers and considerations -- Planning -- Search engine optimization -- Paid search -- Display -- Social media -- User experience and transformation -- CRM and retention -- True personalization -- Customer service -- Content strategy -- Analytics and reporting -- Presenting your strategy -- Bringing it all together.
520			_a"The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers"
650			_aElectronic commerce -- Management _952322
650			_aInternet marketing. _929453
650			_aStrategic planning. _929042
690			_a0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) _931
690			_a0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี)
690			_a0050 หนังสือได้รับบริจาค _99762
942			_cBK
988			_c825749
998			_abenjamad
999			_c825749 _d825749