000 01045nam a22002777a#4500
001 825219
007 tz
008 170606t2016 th ||||| |||| 00| 0 eng d
020 _a9781473929500
049 _aPIMLIB
050 _aP69
_b.K264
100 _aKeung, Lucy
_951630
245 _aStrategic management in the media
250 _a2nd edition
260 _aThousand Oaks, CA :
_bSage Ltd,
_c2016.
_951625
300 _a237 p
449 _aNew Arrivals-Jun. 2017
520 _aA new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more
650 _amedia
_xmanagement
_942872
650 _amedia
_xStrategic
690 _a0072 ศึกษาศาสตรบัณฑิต สาขาการสอนภาษาอังกฤษ ELT (หลักสูตร 5 ปี) (ป.ตรี)
_947393
942 _cBK
988 _c825219
998 _abenjamad
999 _c825219
_d825219