000			01994nam a22002657a#4500
001			825218
007			tz
008			170606t2017 th ||||| |||| 00| 0 eng d
020			_a9781680945119
049			_aPIMLIB
050			_aP90 _b.A478
100			_aALEXANDRA PRENTISS _951637
245			_aDynamics of public relations and journalism
260			_aNew York, NY : _bArcler Press LLC, _c2017. _951627
300			_a294 p
449			_aNew Arrivals-Jun. 2017
520			_a"Public relations and journalism have had a difficult relationship for over a century, characterized by mutual dependence and - often - mutual distrust. In recent years, developments in corporate Public Relations and in political communications mean that the news media outlets are less and less important to the persuaders. The communications business is often able to bypass the gatekeepers. The internet, especially social media, has made reputation more precarious - but it has also given companies, governments and public figures channels of communication of their own. Journalists often flinch from an inconvenient truth: that without the Public Relations industry their publications and bulletins would be poorer. This book updates all the chapters to stay abreast of the changing world of Public Relations & Journalism and to broaden student and practitioner insight into the synergy between Public Relations & Journalism. Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals."
650			_aPublic relations _95119
650			_aRelations & Journalism _951629
690			_a0011-3 วิทยาลัยบัณฑิตศึกษาจีน ปรัชญาดุษฎีบัณฑิต สาขาบริหารธุรกิจ CPHD (หลักสูตรภาษาจีน)(ป.เอก) _947390
942			_cBK
988			_c825218
998			_abenjamad
999			_c825218 _d825218