000			02095nam a22002897a#4500
001			822975
007			tz
008			160928t2015 th ||||| |||| 00| 0 eng d
020			_a9781119070481
049			_aPIMLIB
050			_aHF5415.1265 _b.S393
100			_aScott, David Meerman _917995
245			_aThe new rules of marketing & PR _b: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
250			_aFifth edition
260			_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc, _c2015. _948045
300			_a458 p
449			_aNew Arrivals-Sep.2016
520			_a"The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fifth edition, David Meerman Scott offers fresh examples of success from organizations around the world ; delivers revised and expanded information on techniques like Inbound Marketing, Content Marketing, and Newsjacking; and offers the latest on social networks such as YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn. The New Rules of Marketing & PR gives you the inside track to gain attention for your product, service, or idea at a fraction of the cost of traditional marketing and PR programs." -- Back cover
650			_aInternet marketing _915747
650			_aPublic relations _95119
650			_aOnline-Marketing _948250
690			_a0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) _9122
942			_cBK
988			_c822975
998			_abenjamad
999			_c822975 _d822975