| 000 | 01456nam a22002897a#4500 | ||
|---|---|---|---|
| 001 | 822972 | ||
| 007 | tz | ||
| 008 | 160928t2016 th ||||| |||| 00| 0 eng d | ||
| 020 | _a9780749471378 | ||
| 049 | _aPIMLIB | ||
| 050 |
_aHF5415.1255 _b.E937 |
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| 100 |
_aEverett, Lesley _948245 |
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| 245 | _aCorporate brand personality: re-focus your organization's culture to build trust, respect and authenticity | ||
| 246 | _aCorporate brand personality | ||
| 260 |
_aLondon ; Philadelphia : _bKoganPage, _c2016. _948246 |
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| 300 | _a192 p | ||
| 449 | _aNew Arrivals-Sep.2016 | ||
| 520 | _a"Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including | ||
| 650 |
_aBUSINESS & ECONOMICS / Leadership. _948248 |
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| 650 |
_aBUSINESS & ECONOMICS / Strategic Planning _948247 |
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| 650 |
_aBUSINESS & ECONOMICS / Management. _942434 |
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| 690 |
_a0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) _9122 |
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| 942 | _cBK | ||
| 988 | _c822972 | ||
| 998 | _abenjamad | ||
| 999 |
_c822972 _d822972 |
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