| 000 | 01122nam a22002777a#4500 | ||
|---|---|---|---|
| 001 | 822969 | ||
| 007 | tz | ||
| 008 | 160928t2013 th ||||| |||| 00| 0 eng d | ||
| 020 | _a9781107649187 | ||
| 049 | _aPIMLIB | ||
| 050 |
_aHF5415 _b.A532 |
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| 100 |
_aAng, Lawrence _948236 |
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| 245 |
_aPrinciples of integrated marketing communications _b: a focus on new technologies and advanced theories |
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| 246 | _aPrinciples of integrated marketing communications | ||
| 260 |
_aCambridge : _bCambridge University Press, _c2013. _946913 |
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| 300 |
_a401 p _bill |
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| 449 | _aNew Arrivals-Sep.2016 | ||
| 520 | _aExplains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques. | ||
| 650 |
_aCommunication in marketing. _944593 |
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| 650 |
_aMarketing -- Technological innovations. _948237 |
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| 690 |
_a0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) _9122 |
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| 942 | _cBK | ||
| 988 | _c822969 | ||
| 998 | _abenjamad | ||
| 999 |
_c822969 _d822969 |
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