000 01609nam a22003257a#4500
001 822939
007 tz
008 160924t2015 th ||||| |||| 00| 0 eng d
020 _a9780415526593
049 _aPIMLIB
050 _aHD59
_b.L365
100 _aMcKee, Kathy Brittain
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245 _aApplied public relations: cases in stakeholder management
246 _aApplied public relations
250 _aThird edition
260 _aNew York, NY :
_bRoutledge, Taylor & Francis Group,
_c2015.
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300 _a258 p
449 _aNew Arrivals-Sep.2016
505 _aThis Third Edition features: *25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students * New Professional Insights commentaries where practitioners respond to a set of questions relating to their work * Increased emphasis on ethics and social responsibility * Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students.
650 _aPublic relations -- Case studies.
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650 _aPublic relations.
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650 _aBelangengroepen.
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690 _a0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี)
_9122
700 _aHinton, Marcie
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700 _aLamb, Larry F.
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942 _cBK
988 _c822939
998 _asiriporn
999 _c822939
_d822939