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| 001 | 822939 | ||
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| 008 | 160924t2015 th ||||| |||| 00| 0 eng d | ||
| 020 | _a9780415526593 | ||
| 049 | _aPIMLIB | ||
| 050 |
_aHD59 _b.L365 |
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| 100 |
_aMcKee, Kathy Brittain _948196 |
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| 245 | _aApplied public relations: cases in stakeholder management | ||
| 246 | _aApplied public relations | ||
| 250 | _aThird edition | ||
| 260 |
_aNew York, NY : _bRoutledge, Taylor & Francis Group, _c2015. _946704 |
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| 300 | _a258 p | ||
| 449 | _aNew Arrivals-Sep.2016 | ||
| 505 | _aThis Third Edition features: *25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students * New Professional Insights commentaries where practitioners respond to a set of questions relating to their work * Increased emphasis on ethics and social responsibility * Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students. | ||
| 650 |
_aPublic relations -- Case studies. _948199 |
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| 650 |
_aPublic relations. _946999 |
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| 650 |
_aBelangengroepen. _948200 |
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| 690 |
_a0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) _9122 |
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| 700 |
_aHinton, Marcie _948197 |
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| 700 |
_aLamb, Larry F. _948198 |
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| 942 | _cBK | ||
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_c822939 _d822939 |
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