000 01350nam a22003257a#4500
001 822933
007 tz
008 160924t2016 th ||||| |||| 00| 0 eng d
020 _a9781452292571
049 _aPIMLIB
050 _aPN4784.B75
_bH873
100 _aHusni, Samir
_948172
245 _aManaging today's news media: audience first
246 _aManaging today's news media
260 _aLos Angeles :
_bCQ Press, and imprint of SAGE Publications, Inc,
_c2016.
_948175
300 _a218 p
449 _aNew Arrivals-Sep.2016
520 _aOffers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.
650 _aBroadcast journalism
_936192
650 _aTelevision viewers.
_948176
650 _aœaBroadcast journalism
_948177
650 _aนิเทศศาสตร์
_91848
690 _a0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี)
_9122
700 _aWenger, Debora Halpern
_948173
700 _aPrice, Hank
_948174
942 _cBK
988 _c822933
998 _asiriporn
999 _c822933
_d822933