000 01136nam a22003137a#4500
001 822917
007 tz
008 160923t2016 th ||||| |||| 00| 0 eng d
020 _a9789351506430
049 _aPIMLIB
050 _aP91.3
_b.M985
100 _aMytton, Graham
_948134
245 _aMedia audience research: a guide for professionals
250 _a3rd edition
260 _aThousand Oaks, California :
_bSAGE Publications, Inc,
_c2016.
_946609
300 _a281 p
449 _aNew Arrivals-Sep.2016
520 _aThe only comprehensive training book on conducting research into all forms of media
650 _aMass media -- Research -- Methodology.
_948137
650 _aPSYCHOLOGY / Social Psychology
_947036
650 _aMass media - Research - Methodology.
_948138
690 _a0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี)
_9122
700 _aDiem, Peter
_948135
700 _aDam, Piet Hein van
_948136
942 _cBK
988 _c822917
998 _asuphakanya
999 _c822917
_d822917