| 000 | 01097nam a22002657a#4500 | ||
|---|---|---|---|
| 001 | 822770 | ||
| 007 | tz | ||
| 008 | 160914t2006 th ||||| |||| 00| 0 eng d | ||
| 020 | _a9780470821565 | ||
| 049 | _aPIMLIB | ||
| 050 |
_aHD69.B7 _bT449 |
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| 100 |
_aTemporal, Paul _947831 |
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| 245 | _aAsia's star brands | ||
| 250 | _aพิมพ์ครั้งที่ | ||
| 260 |
_aSingapore ; Hoboken, NJ : _bJohn Wiley & Sons (Asia), _c2006. _947832 |
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| 300 | _a301 p | ||
| 520 | _a "Asia's Star Brands offers a unique insight into the world of branding in Asia. Whilst Asia continues to thrive, its companies have often lagged behind in the global branding scene. But times are changing, and this book highlights how Asian organizations are responding to the challenge through the study of more than 30 cases throughout the region."--BOOK JACKET. | ||
| 650 |
_aBrand name products -- Asia _947833 |
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| 650 |
_aBrand name products -- Asia -- Case studies. _947834 |
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| 650 |
_aBrand name products. _947039 |
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| 942 | _cBK | ||
| 988 | _c822770 | ||
| 998 | _abenjamad | ||
| 999 |
_c822770 _d822770 |
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