000			02415nam a22002897a#4500
001			822138
007			tz
008			160725t2015 th ||||| |||| 00| 0 eng d
020			_a9780415704649
049			_aPIMLIB
050			_aGT3405 _b.E849
100			_aRichards, Greg _947093
245			_aEvent design: social perspectives and practices _bEvent design _cGreg Richards
250			_a
260			_aMilton Park, Abingdon, Oxon ; New York, NY : _bRoutledge, _c2015. _942967
300			_a215 P
449			_aNew Arrivals-Jul.2016
490			_aRoutledge advances in event research series
520			_a"Events are becoming more complex as their range of functions grows, as: meeting places, creative spaces, economic catalysts, social drivers, community, image makers, business forums, and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative imagination, and a design methodology or in other words 'Imagineering'. This book brings together a wide range of international experts in the fields of events, design and Imagineering to examine the event design process. It explores the entire event experience from conception and production to consumption and co-creation. By doing so it offers insight into effective strategies for coping with the shift in value creation away from transactional economic value towards social and relational value which benefit a range of stakeholders from the community to policy makers. Mega-events, small community events, business events and festivals in eight different countries are examined providing an international view of social issues in event design. A wide selection of current research perspectives are employed, integrating both theoretical and applied contributions. The multidisciplinary nature of the material means that it will appeal to a broad academic audience, such as art and design, cultural studies, tourism, events studies, sociology and hospitality"--
600			_aMarques, Lénia _947091
650			_aMein, Karen _947092
690			_a0053 ศิปศาสตรบัณฑิต สาขาการจัดการโรงแรมและการท่องเที่ยว HTM (ป.ตรี) _932744
942			_cBK
988			_c822138
998			_asuphakanya
999			_c822138 _d822138