000			02339nam a2200337Ia 4500
001			822129
007			tz
008			121031s2011 xxum a000 0 eng d
020			_a9780080967912(pbk.)
020			_a0080967914 (pbk.)
049			_aPIMLIB
050			_aTX911.3.M3 _bB695
100	1		_aBowie, David _947084
245	1	0	_aHospitality marketing : _bprinciples and practice / _cDavid Bowie and Francis Buttle.
250			_a2nd ed.
260			_aAmsterdam : _bElsevier/Butterworth-Heinemann, _cc2011. _916565
300			_a434 p. : _bill.
449			_aNew Arrivals-Jul.2016
505	0		_aIntroduction to hospitality marketing -- Marketing research -- Understanding and segmenting customers -- Competitive strategies -- Developing the offer -- Locating the offer -- Pricing the offer -- Distributing the offer -- Communicating the offer -- Managing the physical environment -- Managing service processes -- Managing customer-contact employees -- Managing customer satisfaction -- Relationship marketing -- Marketing planning.
520			_a"This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities"--Back cover.
650		0	_aHospitality industry _xMarketing. _92630
650		0	_aHotels _xMarketing. _934720
690			_a0053 ศิปศาสตรบัณฑิต สาขาการจัดการโรงแรมและการท่องเที่ยว HTM (ป.ตรี) _932744
690			_a0051-1 บริหารธุรกิจมหาบัณฑิต สาขาการบริหารคนและกลยุทธ์องค์การ POS (ป.โท) _947387
700	1		_aButtle, Francis. _947083
942			_cBK _mEEC
988			_c822129
998			_asuphakanya
992			_amtt1012n
999			_c822129 _d822129