000			02535nam a22002777a#4500
001			822128
007			tz
008			160725t2015 th ||||| |||| 00| 0 eng d
020			_a9780415833974
049			_aPIMLIB
050			_aG156.5.H47 _bM375
100			_aDu Cros, Hilary _947080
245			_aCultural tourism
250			_aSecond Edition
260			_aNew York : _bRoutledge, _c2015. _942967
300			_a269 p
449			_aNew Arrivals-Jul.2016
520			_aCultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An ‘umbrella approach’ to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways: • New sections on tangible and intangible cultural heritage and world heritage sites. • Expanded material on cultural tourism product development, the cultural tourism market and consumer behaviour, planning and delivery of exceptional experiences • New case studies throughout drawn from cultural attractions in developing countries such as Southeast Asia, China, South Africa and the Pacific as well as from the developed world, particularly the United States, Britain, Japan, Singapore, Australia and Canada. Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other’s roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.
650			_aHeritage tourism. _947081
690			_a0053 ศิปศาสตรบัณฑิต สาขาการจัดการโรงแรมและการท่องเที่ยว HTM (ป.ตรี) _932744
700			_aMcKercher, Bob _935391
942			_cBK _mEEC
988			_c822128
998			_asuphakanya
999			_c822128 _d822128