000			02735nam a22002897a#4500
001			822115
007			tz
008			160722t2016 th ||||| |||| 00| 0 eng d
020			_a9781138785656
049			_aPIMLIB
050			_aGT3405 _b.M374
100			_aMatthews, Doug _947056
245			_aSpecial event production. The process
250			_a2nd edition
260			_aLondon ; New York, NY : _bRoutledge, _c2016. _942967
300			_a263 p
449			_aNew Arrivals-Jul.2016
520			_aThis must-have guide to special event production looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the process - the planning and business aspects - to provide a unique guide to producing a variety of events from weddings to festivals. It explains thoroughly budgeting and resource concerns, planning and cost projections and the role of the well-crafted proposal. This new edition has been significantly updated to include: Three new chapters: Event Design, Information Technology and Sustainability and Event Production. Updated and new case studies from USA, Canada , India, Russia and Malaysia. New Industry Voice feature, including an interview with industry experts from around the world commenting on their experiences of event planning and production. New content on: technology, volunteers, venues and PR and marketing. Enhanced online resources including: PowerPoint lecture slides, checklists, glossaries, additional questions and challenges, web links, sample contract templates, production schedule templates, and evaluation forms. Incorporating pedagogical features, this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms, and real-life examples. It steps through the whole process from the creativity and proposal at the outset, to budgeting, the contract and risk management with event follow up to conclude. A must have resource for event planners, managers, caterers and students. This text is part two of a two book set - also available is Special Events Production: The Resources (978-1-138-78567-0). This book offers an in - depth guide to the technical aspects of a big event such as lighting and audio systems, visual presentation technology, special effects and temporary outdoor venues.
650			_aSpecial events -- Planning. _947057
650			_aSpecial events industry. _947058
650			_aEvent-Marketing. _947059
690			_a0053 ศิปศาสตรบัณฑิต สาขาการจัดการโรงแรมและการท่องเที่ยว HTM (ป.ตรี) _932744
942			_cBK
988			_c822115
998			_abenjamad
999			_c822115 _d822115