000			02225nam a22003257a#4500
001			822088
007			tz
008			160712t2016 th ||||| |||| 00| 0 eng d
020			_a9780415856263
049			_aPIMLIB
050			_aHM742 _b.M618
100			_aMotion, Judy _947034
245			_aSocial media and public relations: fake friends and powerful publics
250			_a1 Edition
260			_aNew York : _bRoutledge, _c2016. _942967
300			_a224 p
449			_aNew Arrivals-Jul.2016
490			_aRoutledge new directions in public relations & communication research
520			_a"Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under the full glare of the internet and the expectations of increasingly powerful publics? The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping its core concepts and activities. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. It also examines the key transgressions committed by practitioners: the paucity of digital literacy, a widespread lack of understanding of the norms of social media, a naivety about the corporate identity risks, and a prevalent emphasis on spin and persuasion rather than on authentic engagement. This challenging and fascinating book will be of interest to all students, researchers and practitioners in Public Relations, Media and Communication Studies"--
650			_aSocial media. _946533
650			_aPublic relations. _946999
650			_aPSYCHOLOGY / Social Psychology _947036
690			_a0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) _9122
700			_aHeath, Robert L. _95120
700			_aLeitch, Shirley _947035
942			_cBK
988			_c822088
998			_abenjamad
999			_c822088 _d822088