000			01846nam a22002897a#4500
001			822082
007			tz
008			160712t2015 th ||||| |||| 00| 0 eng d
020			_a9781138776456
049			_aPIMLIB
050			_aHM741 _b.L563
100			_aLipschultz, Jeremy Harris _947011
245			_aSocial media communication _b: concepts, practices, data, law and ethics
250			_aพิมพ์ครั้งที่
260			_aNew York, NY : _bRoutledge, _c2015. _942967
300			_a251 p
449			_aNew Arrivals-Jul.2016
520			_a"In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"--
650			_aSocial media. _946533
650			_aSocial networks. _946539
650			_aOnline social networks. _947012
690			_a0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) _9122
942			_cBK
988			_c822082
998			_abenjamad
999			_c822082 _d822082