000 01094nam a22002777a#4500
001 822079
007 tz
008 160712t2010 th ||||| |||| 00| 0 eng d
020 _a9780765620521
049 _aPIMLIB
050 _aHD30.3
_bZ369
100 _aZaremba, Alan Jay
_947001
245 _aCrisis communication: theory and practice
250 _aพิมพ์ครั้งที่
260 _aArmonk, N.Y. :
_bM.E. Sharpe,
_c2010.
_947002
300 _a245 p
449 _aNew Arrivals-Jul.2016
520 _aAdds theoretical coverage and practical application to the traditional study of crisis communication through case analysis. This book provides a theoretical framework for understanding crisis communication. It examines the recommendations of academics and practitioners, and reviews cases that required effective communication during crises.
650 _aCommunication in organizations
_92179
650 _aCrisis management.
_947003
650 _aOrganizational communication.
_947004
942 _cBK
988 _c822079
998 _abenjamad
999 _c822079
_d822079