| 000 | 01333nam a2200289Mi 4500 | ||
|---|---|---|---|
| 001 | 821746 | ||
| 007 | tz | ||
| 008 | 141020s2013 xxum a000 0 eng d | ||
| 020 | _a9781412936194 | ||
| 020 | _a9781412936187 | ||
| 049 | _aPIMLIB | ||
| 050 |
_aGV714 _b.L472 |
||
| 100 | 1 |
_aL'Etang, Jacquie. _946546 |
|
| 245 | 1 | 0 |
_aSports public relations / _cJacquie L'Etang. |
| 260 |
_aLos Angeles : _bSAGE, _cc2013. _95018 |
||
| 300 |
_a195 p. ; _c24 cm. |
||
| 449 | _aNew Arrivals-Jun.2016 | ||
| 520 | _aSport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This is an essential guide for students in PR, sport studies, sport marketing and sport communication. | ||
| 650 | 0 |
_aSports _xPublic relations. _916666 |
|
| 650 | 0 |
_aMass media and sports. _946547 |
|
| 690 |
_a0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) _9122 |
||
| 942 | _cBK | ||
| 988 | _c821746 | ||
| 998 | _abenjamad | ||
| 992 | _anwc1014n | ||
| 999 |
_c821746 _d821746 |
||