000			01528nam a2200301 a 4500
001			34337
005			20230423231456.0
007			tz
008			151208s2007 th m a000 0 eng d
020			_a9782940496129
049			_aPIMLIB
050		4	_aHF6161 _b.B354
100	0		_aBailey, Sarah _944904
245	1	0	_aVisual merchandising for fashion / _cSarah Bailey; Jonathan Baker _h[book]
260			_aLondon: _bBloomsbury Academic, _c2014. _944905
300			_a192 p. : _bill
449		0	_a•k012– New Arrivals- Dec. 2015
520	0		_aHow do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles
650		4	_aFashion merchandising _944907
650		0	_aDisplay of merchandise _94510
650		4	_aMode -- Marchandisage _944908
690		0	_a0000 สาขา Luxury Brand _916095
700	0		_aBaker, Jonathan _944909
942			_cBK
988			_c34337
998			_abenjamad
999			_c34337 _d34337