000			03540nam a22005057a 4500
001			33999
005			20230423231450.0
008			151020s2513 at 00010 eng
020			_a9781137278623
049			_bPITLIB
050	0	0	_aHD30.4 _b.E433 2015
100	0		_aKlein, Josh _944346
245	1	0	_aReputation economics: why who you know is worth more than what you have _cZhavoronkov, Alex _h[book]
246	3		_aReputation economics
250			_aFirst edition
260	0		_aNew York, NY : _bPalgrave Macmillan, _c2013. _94448
300			_a246 P
440		0	_aMastering business research methods _944345
449		0	_a•K012– New Arrivals- Oct. 2015
520	0		_aAs the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. Joshua Klein's Reputation Economics asks these crucial questions: But what if there were a way to harness the power of these new technologies to empower the individual and entrepreneur? What if it turned out that David was actually better suited to navigate this new realm of reputation than Goliath? And what if he ushered in a new age of business in which reputation, rather than money, was the strongest currency of all? This is all currently happening online already
650		0	_aElectronic commerce--social aspects _944347
650		4	_amarketing--social aspects _944348
650		0	_aInternet mafketing--social aspects _944349
650		0	_areputation --Economic aspects _944350
650		4	_aOnline social networks--Economic aspects _944351
650		4	_aBusiness networks--social aspects _944352
650		4	_aEconomic--social aspects _944353
690		4	_a0012 บริหารธุรกิจบัณฑิต สาขาการจัดการโลจิสติกส์และการคมนาคมขนส่ง LTM (ป.ตรี) _933
690		0	_a0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) _934
690		0	_a0011-2 วิทยาลัยบัณฑิตศึกษาจีน บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) _9205
690		4	_a0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) _931
942			_cBK
970			_l1 _twhat your mother worth _p1
970			_l2 _tA short history of money _p21
970			_l3 _tThe fractionation of currency _p39
970			_l4 _tThe rise of the individual _p59
970			_l5 _tThe panopticon and the runaway culture ecology _p85
970			_l6 _tFlies and ointments _p117
970			_l7 _tthe abundance economy _p151
970			_l8 _tcode is culture _p167
970			_l9 _tEmerging models...and markets _p185
970			_l10 _tA potential triumph of the commons _p215
988			_c33999
999			_c33999 _d33999