000			02376nam a22002534a 4500
001			33478
005			20230423231441.0
008			150715s2014 caua 001 0 eng
020			_a9781118373439
049			_bPITLIB
050	0	0	_aHF5415.2 _b.W783 2014
100	1		_aWinston, Wayne L _943356
245	1	0	_aMarketing analytics: data-driven techniques with Microsoft Excel / _cWayne L. Winston _h[book]
260			_aIndianapolis, IN: _bJohn Wiley & Sons, _cc2014. _94162
300			_a690
449			_a•L012– New Arrivals- Sep. 2015
520	0		_aUsing data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques<U+2014>and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analysis using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel
650		0	_aMarketing analytics _943495
690		0	_a0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) _934
690		0	_a0011-2 บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) _9205
942			_cBK
988			_c33478
999			_c33478 _d33478