000			01342nam a22002898i 4500
001			33093
005			20230423231434.0
007			tz
008			150224s2013 xxkm a000 0 eng d
020			_a9781107649224 (pbk.)
049			_aPIMLIB
050			_aHF5415.5 _b.P395
100	1		_aPayne, Adrian _942860
245	1	0	_aStrategic customer management : _bintegrating relationship marketing and CRM / _cAdrian Payne, Pennie Frow
260			_aCambridge : _bCambridge University Press, _cc2013. _94065
300			_a529 p. : _bill
449			_a•S012– New Arrivals- Feb. 2015
520			_a"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"
650		0	_aCustomer relations _xManagement _91218
700	0		_aFrow,Pennie _942861
856	4	0	_uhttp://www.loc.gov/catdir/enhancements/fy1302/2012036778-t.html _zTable of contents only
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy1302/2012036778-b.html _zContributor biographical information
942			_cBK
988			_c33093
998			_asuphakanya
999			_c33093 _d33093