000			01961cam a2200325 a 4500
001			32056
005			20230423231416.0
008			140716s2011 inua 001 0 eng
020			_a9780470650936 (pbk : alk. paper)
020			_a0470650931 (pbk : alk. paper)
049			_bPITLIB
050	0	0	_aHF5415.125 _b.L758 2011
100	1		_aLinoff, Gordon S. _941589
245	1	0	_aData mining techniques : _bfor marketing, sales, and customer relationship management / _cGordon S Linoff, Michael J Berry _h[book]
250			_a3rd ed.
260			_aIndianapolis, IN : _bWiley Pub., _c2011. _95926
300			_axl, 847 p. : _bill.
449		0	_a•u006– New Arrivals- Jul. 2014
500			_aBerry's name appears first on the 2nd ed.
500			_aIncludes index
505	0		_aWhy and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work
650		0	_aData mining _917634
650		0	_aMarketing _xData processing _92095
650		0	_aBusiness _xData processing _911
690		0	_a0023 วิศวกรรมศาสตรบัณฑิต สาขาวิศวกรรมคอมพิวเตอร์ CPE (ป.ตรี) _965
700	1		_aBerry, Micahel J. A. _941590
942			_cBK _mEEC
988			_c32056
999			_c32056 _d32056