000			01646cam a22002894a 4500
001			30283
005			20230423231339.0
008			131022s2013 pau 000 0 eng
020			_a9780749461812
020			_a9780749461829
049			_bPITLIB
050	0	0	_aHD9970.5.C672 _bT926 2011
100	1		_aTungate, Mark, _d1967- _936853
245	1	0	_aBranded beauty : _bhow marketing changed the way we look / _cMark Tungate _h[book]
260			_aPhiladelphia, PA : _bKogan Page, _cc2011. _94158
300			_aviii, 277 p.
504			_aIncludes bibliographical references (p. [257]-258) and index
505	0		_aChasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty
650		0	_aCosmetics industry _939513
650		0	_aBranding (marketing) _95747
650		0	_aAdvertising _xCosmetics _95086
690		0	_a0000 สาขา Luxury Brand _916095
690		4	_a0015-1 วิทยาลัยนานาชาติ บริหารธุรกิจมหาบัณฑิต สาขาธุรกิจระหว่างประเทศ IMBA ป.โท (หลักสูตรนานาชาติ)
942			_cBK
988			_c30283
999			_c30283 _d30283