000 01091nam a2200325 a 4500
001 29795
005 20230423231329.0
008 130911s2013 xxum a000 0 eng d
020 _a0071289232
020 _a9780071289238
020 _a007-123685-61 (pbk. : inter. ed.)
049 _bPITLIB
050 4 _aHF5415.153
_b.C899 2011
100 1 _aCrawford, Merle
_q(Charles Merle),
_d1924-
_938909
245 1 0 _aNew products management /
_cMerle Crawford, Anthony Di Benedetto
_h[book]
250 _a10th ed.
260 _aBoston :
_bMcGraw-Hill,
_cc2011.
_92033
300 _a576 p. :
_bill.
449 0 _a•v004– New Arrivals- Sep. 2013
650 0 _aNew products
_xManagement
_92212
700 1 _aDi Benedetto Anthony
_q(C. Anthony)
_938910
942 _cBK
970 _lPart One
_tOverview and opportunity identification/selection
_pp. 3
970 _lPart Two
_tConcept generation
_pp. 39
970 _lPart Three
_tConcept/project evaluation
_pp. 187
970 _lPart Four
_tDevelopment
_pp. 307
970 _lPart Five
_tLaunch
_pp. 391
988 _c29795
999 _c29795
_d29795