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| 001 | 29354 | ||
| 005 | 20230423231319.0 | ||
| 008 | 130602s2013 gw o 000 0 eng d | ||
| 020 | _a9783834943996 (electronic bk.) | ||
| 020 | _a3834943991 (electronic bk.) | ||
| 020 | _a9783834943989 | ||
| 049 | _bPITLIB | ||
| 050 | 4 |
_aHD9999.L852 _bL977 2013 |
|
| 245 | 0 | 0 |
_aLuxury marketing : _ba challenge for theory and practice / _cKlaus-Peter Wiedmann, Nadine Hennigs (eds.) _h[book] |
| 260 |
_aWiesbaden : _bSpringer Gabler, _cc2013. _938351 |
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| 300 | _axiv, 416 p. | ||
| 449 | _a•v007– New Arrivals- Jun. 2013 | ||
| 505 | 0 | 0 |
_gPart 1. _tMore on Luxury Anti-Laws of Marketing / _tPlacing Luxury Marketing on the Research Agenda Not Only for the Sake of Luxury - An Introduction / _rVincent Bastien and Jean-No礬 Kapferer _tMore on Luxury Anti-Laws of Marketing / _rVincent Bastien and Jean-No礬 Kapferer |
| 505 | 8 | 0 |
_gPart 2. _tConsumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison / _tCulture and Luxury: An Analysis of Luxury Perceptions across Frontiers / _rNadine Hennigs, Klaus-Peter Wiedmann and Christiane Klarmann _tAn Intercultural Comparison of the Perception of Luxury by Young Consumers / _rBruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito and Klaus-Peter Wiedmann, et al. -- _tConsumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison / _rNadine Hennigs, Klaus-Peter Wiedmann and Christiane Klarmann |
| 505 | 8 | 0 |
_gPart 3. _tHow Do Exclusivity Perceptions of Independent and Interdependent Consumers Influence Their Desires for Luxury Products / _tLuxury Brands from a Psychoanalytic Perspective / _rHyunjoo Oh _tIndulging the Self Positive Consequences of Luxury Consumption / _rLiselot Hudders and Mario Pandelaere -- _tHow Do Exclusivity Perceptions of Independent and Interdependent Consumers Influence Their Desires for Luxury Products / _rHyunjoo Oh |
| 505 | 8 | 0 |
_gPart 4. _tPerceptions, Attitudes and Luxury Brands / _tLuxury Buying Behaviour and the Role of Culture: An Indian Context / _rNicole Stegemann, Sara Denize and Kenneth E. Miller _tPerceptions, Attitudes and Luxury Brands / _rNicole Stegemann, Sara Denize and Kenneth E. Miller |
| 505 | 8 | 0 |
_gPart 5. _tLuxury Brands in the Digital Age - the Trust Factor / _tLuxury Marketing in the Age of Cheap An Exploratory Survey on Consumer Behavior in Online Shopping Clubs / _rMeng-Shan Wu, Cheng-Hao Chen and Isabella Chaney _tLuxury Brands in the Digital Age - the Trust Factor / _rMeng-Shan Wu, Cheng-Hao Chen and Isabella Chaney |
| 505 | 8 | 0 |
_gPart 6. _tCounterfeiting of Luxury Brands: Opportunity beyond the Threat / _tLuxury Goods vs. Counterfeits: An Intercultural Study / _rSilvia Grappi, Ilaria Baghi, Bernardo Balboni and Veronica Gabrielli _tBrazil: Luxury and Counterfeits / _rSuzane Strehlau -- _tLuxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk / _rChristiane Klarmann, Klaus-Peter Wiedmann and Nadine Hennigs -- _tWhat is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom / _rAaron Ahuvia, Giacomo Gistri, Simona Romani and Stefano Pace -- _tCounterfeiting of Luxury Brands: Opportunity beyond the Threat / _rSilvia Grappi, Ilaria Baghi, Bernardo Balboni and Veronica Gabrielli |
| 505 | 8 | 0 |
_gPart 7. _tPersonal Selling for Luxury Brands / _tLuxury SMEs Networks / _rJan Wieseke, Michael Mauer and Sascha Alavi _tManaging the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength / _rNadine Hennigs, Klaus-Peter Wiedmann, Steffen Schmidt, Sascha Langner and Thomas W紳tefeld -- _tPersonal Selling for Luxury Brands / _rThe Effect of Cognitive and Affective Influence Strategies on Customer Value Perceptions / _rJan Wieseke, Michael Mauer and Sascha Alavi |
| 505 | 8 | 0 |
_gPart 8. _tWine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling / _tThe Hedonistic Consumption of Luxury and Iconic Wines / _rStefan Behrens, Klaus-Peter Wiedmann and Nadine Hennigs _tWine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling / _rStefan Behrens, Klaus-Peter Wiedmann and Nadine Hennigs |
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_aLuxuries _xMarketing _936854 |
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_a0000 สาขา Luxury Brand _916095 |
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| 700 | 1 |
_aWiedmann, Klaus Peter _938352 |
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| 700 | 1 |
_aHennigs, Nadine _938353 |
|
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_aOhio Library and Information Network _938354 |
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_c29354 _d29354 |
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