| 000 | 01211cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 27878 | ||
| 005 | 20230423231248.0 | ||
| 008 | 121224s2012 enka b 001 0 eng | ||
| 020 | _a9780749464912 (hardcover) | ||
| 020 | _a9780749464929 (ebk.) | ||
| 049 | _bPITLIB | ||
| 050 | 0 | 0 |
_aHD9999.L852 _bK17 2012 |
| 100 | 1 | _aKapferer, Jean-No礬 | |
| 245 | 1 | 4 |
_aThe luxury strategy : _bbreak the rules of marketing to build luxury brands / _cJean-No礬 Kapferer and Vincent Bastien _h[book] |
| 250 | _a2nd ed. | ||
| 260 |
_aPhiladelphia, PA : _aPhiladelphia, PA : _bKogan Page, _c2012. _94158 |
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| 300 |
_axi, 395 p. : _bill. |
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| 449 | 0 | _a•w001– New Arrivals- Dec. 2012 | |
| 504 | _aIncludes bibliographical references (p. [377]-381) and index | ||
| 650 | 0 |
_aLuxuries _xMarketing _936854 |
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| 650 | 0 |
_aLuxury goods industry _936851 |
|
| 650 | 0 |
_aProduct management _916939 |
|
| 690 | 0 |
_a0000 สาขา Luxury Brand _916095 |
|
| 700 | 1 |
_aBastien, Vincent _936856 |
|
| 942 | _cBK | ||
| 970 |
_lPart One _tBack to luxury fundamentals _pp. 3 |
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| 970 |
_lPart Two _tLuxury brands need specific _pp. 113 |
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| 970 |
_lPart Three _tStrategic perspectives _pp. 295 |
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| 988 | _c27878 | ||
| 999 |
_c27878 _d27878 |
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