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| 005 | 20230423231046.0 | ||
| 008 | 110313s2004 ch 00010 chi | ||
| 020 | _a9787300061122 | ||
| 020 | _a7300061125 | ||
| 041 | 0 | _aChinese-English | |
| 049 | _bPITLIB | ||
| 050 | 0 | 0 |
_aHF5821 _b.R835 2004 |
| 100 | 1 |
_aRossiter, John R _929542 |
|
| 245 | 1 | 0 |
_aGuang gao gou tong yu cu xiao guan li= _bAdvertising communications & promotion management. Chinese/ _cYuehan R. Luoxite (John R. Rossiter), Lali Poxi (Larry Percy) zhu ; Kang Rong ... [et al.] yi ; Kang Rong shen jiao _h[book] |
| 246 | 3 | _aAdvertising communications & promotion management. Chinese | |
| 250 | _aDi 2 ban. | ||
| 260 | 0 |
_aBeijing : _bZhongguo ren min da xue, _c2004. _929543 |
|
| 300 |
_avii, 7, 795 p. : _bill. |
||
| 449 | _a•x010– New Arrivals- Mar. 2011 | ||
| 505 | 0 | _aTranslation of: Advertising communications & promotion management /<U+00AD> John R. Rossiter, Larry Percy. 2nd ed. New York : McGraw-Hill Companies, c1997. | |
| 505 | 0 | _aIncludes bibliographical references. | |
| 650 | 0 |
_aAdvertising _zChina _95086 |
|
| 650 | 4 |
_aCommunication in marketing _915538 |
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| 650 | 0 |
_aSales promotion _95087 |
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| 690 | 0 |
_a0011-2 บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) _9205 |
|
| 700 | 0 |
_aPercy, Larry _929544 |
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| 700 | 0 |
_aKang, Rong _929538 |
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| 988 | _c21162 | ||
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