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041 0 _aChinese-English
049 _bPITLIB
050 0 0 _aHF5823
_b.B427G
100 1 _aBelch, George E.
_916392
245 1 0 _aGuang gao yu cu xiao : zheng he ying xiao chuan bo shi jiao, di 6 ban=
_bAdvertising and promotion, sixth edition /
_cGeorge E. Belch , Michael A. Belch
_h[book]
246 3 _aAdvertising and promotion.
250 _a6th ed.
260 0 _aBeijing :
_bZhongguo ren min da xue chu ban she ,
_c2006.
_928990
300 _a18, 7, 1007 p. :
_bill.
440 0 _aGong shang guan li jing dian yi cong., shi chang ying xiao xi lie.
_928920
440 0 _aBusiness administration classics : Marketing
_929025
449 _a•x010– New Arrivals- Mar. 2011
505 0 _aTranslation of: Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. 6th ed. Boston : McGraw-Hill, c2004.
650 0 _aAdvertising
_95086
650 0 _aSales promotion
_95087
650 4 _aCommunication in marketing
_915538
690 0 _a0011-2 บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท)
_9205
942 _cBK
988 _c21032
999 _c21032
_d21032