TY  - BOOK
AU  - Goldblatt,Joe Jeff
AU  - Lee,Shawn Seungwon
TI  - Special events: the brave new world for bolder and better live events 
SN  - 9781119345732
AV  - GT3405 .G65
PY  - 2020///
CY  - Hoboken
PB  - Wiley
KW  - Special events
KW  - Management
KW  - Marketing
KW  - Environmental aspects
N1  - Includes bibliographical references and index
N2  - "Understand and appreciate the importance of economic, social, cultural, political, technological and environmental sustainability for planned events. Recognize and understand the economic, social, political, cultural, technological and environmental changes that are affecting the global events industry. Identify and benefit from the demographic changes affecting the global event industry. Utilize the psychographic changes affecting event length, purpose, and outcomes to improve performance Recognize and analyze the multitudinous challenges facing the events industry including financial, security, labor, ecological, and other critical areas. Identify new and emerging career opportunities in this growing field. Understand why education has become the most important factor in the growth of planned events. Identify industry certification programs. Advance your career throughout the twenty-first century. Develop new ways to sustain your career"--
ER  -