TY  - BOOK
AU  - Trías de Bes,Fernando
AU  - Kotler, Philip.
TI  - Winning at innovation: the A-to-F model 
SN  - 9780230343436
AV  - HD45 .T695W
PY  - 2015///
CY  - Basingstoke, Hampshire
PB  - Palgrave Macmillan
KW  - Technological innovations
KW  - Management
N1  - Reprint. Originally published: 2011
ER  -