Trķas de Bes, Fernando,  <br/><br/>
Winning at innovation :  the A-to-F model / 
Fernando Trias de Bes & Philip Kotler. 
 - Basingstoke, Hampshire :  Palgrave Macmillan,  2015. 
 - xx, 272 p. :  ill. 
<br/><br/> Reprint. Originally published: 2011. 
<br/><br/><label>ISBN: </label>9780230343436 1137479175 (pbk.) 9780230343436 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management.
<br/><br/><label>LC Class. No.: </label>HD45  / .T695W