TY  - BOOK
AU  - Mootee,Idris
TI  - 60-minute brand strategist: the essential brand book for marketing professionals 
SN  - 9781118625163 (cloth)
AV  - HF5415.1255 .M676S
PY  - 2013///
CY  - New Jersey
PB  - Wiley
KW  - Branding (Marketing)
N1  - Includes index; Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author
ER  -