Mootee, Idris, <br/><br/>
60-minute brand strategist :  the essential brand book for marketing professionals / 
 Sixty-minute brand strategist 
Idris Mootee. 
 - New Jersey :  Wiley,  2013. 
 - x, 246 pages :  illustrations (some color) ;  24 cm 
<br/><br/> Includes index. 
<br/><br/>Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author. 
<br/><br/><label>ISBN: </label>9781118625163 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .M676S