TY  - BOOK
AU  - Stahlberg,Markus
AU  - Maila,Ville
TI  - Shopper marketing: how to increase purchase decisions at the point of sale 
SN  - 9780749457020
AV  - HF5828 .S73
PY  - 2010///
CY  - Philadelphia
PB  - Kogan Page
KW  - Advertising, Point-of-sale
KW  - Marketing
KW  - Consumers
KW  - Decision making
KW  - Shopping
ER  -