Stahlberg, Markus. <br/><br/>
Shopper marketing :  how to increase purchase decisions at the point of sale / 
editors: Markus Stahlberg and Ville Maila. 
 - Philadelphia :  Kogan Page,  2010. 
 - xi, 244 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780749457020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Point-of-sale.<br/>Marketing.<br/>Consumers--Decision making.<br/>Shopping--Decision making.
<br/><br/><label>LC Class. No.: </label>HF5828  / .S73