TY  - BOOK
AU  - Simpson,Anna
TI  - The brand strategist's guide to desire: how to give consumers what they actually want 
SN  - 9781137351814
AV  - HD69.B7 .S58B
PY  - 2014///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Brand name products
KW  - Management
KW  - Consumer satisfaction
KW  - Social responsibility of business
N1  - Includes bibliographic references and index
N2  - Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Simpson explores five primary desires: self-worth, social life, culture, comfort, and exploration
ER  -