Simpson, Anna  (Journalist) <br/><br/>
The brand strategist's guide to desire :  how to give consumers what they actually want / 
Anna Simpson. 
 - Basingstoke :  Palgrave Macmillan,  2014. 
 - xiii, 190 pages ;  22 cm. 
<br/><br/>Includes bibliographic references and index. 
<br/><br/> Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Simpson explores five primary desires: self-worth, social life, culture, comfort, and exploration. 
<br/><br/><label>ISBN: </label>9781137351814 1137351810 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Consumer satisfaction.<br/>Social responsibility of business.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / .S58B