TY  - BOOK
AU  - Pearson,Timothy R.
TI  - The old rules of marketing are dead: the 6 new rules for reinventing your brand & reigniting your business 
SN  - 9780071762557 (alk. paper)
AV  - HF5415.1255 .P43
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Branding (Marketing)
KW  - Customer relations
N1  - Includes bibliographical references and index
ER  -