Pearson, Timothy R. <br/><br/>
The old rules of marketing are dead :  the 6 new rules for reinventing your brand & reigniting your business / 
Timothy R. Pearson. 
 - New York :  McGraw-Hill,  2011. 
 - xi, 240 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071762557 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .P43