TY  - BOOK
AU  - Dru,Jean-Marie
TI  - The ways to new: 15 paths to disruptive innovation 
SN  - 9781119167976
AV  - HD53 .D78W
PY  - 2015///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - Creative ability in business
KW  - Technological innovations
KW  - New products
KW  - Organizational change
KW  - Strategic planning
N1  - Includes bibliographical references (p. 189-190) and index; Why marketing should drive innovation -- Disruption and innovation. Disruption and the innovation deficit ; Disrupt the way you innovate ; Disruption in practice -- Disruptive paths to innovation. Open disruption ; Structural disruption ; asset-based disruption ; Reverse disruption ; Sustainability-driven disruption ; Revival-based disruption ; Data-driven disruption ; Usage-based disruption ; Price-led disruption ; Added-service disruption ; Partnership-led disruption ; Brand-led disruption ; Insight-driven disruption ; Business model disruption ; Anticipation-driven disruption -- Disruptive brand building. Disruption strategy ; Disruption live -- Conclusion -- Disruption What Ifs -- Exhibits
ER  -